We help you better understand your players to bring out maximum performance
FitInsightsTM reports provide professional and collegiate sporting organizations objective, validated reports focused on the personality and behavioral make up of an athlete so that you can identify, recruit, develop, and retain top talent.
Developing an athlete goes beyond a player’s physical performance. At Blu Chip, we offer the insights you need to:
- Identify hidden potential within the talent already on your roster.
- Recognize new talent with growth potential.
- Align the resources necessary to minimize a player’s risk and maximize a player’s performance.
- Develop future leaders, no matter where one’s athletic path may go.
Blu Chip Analytics provides sporting organizations with the critical information necessary not found in your traditional scouting reports. Exhaustive work goes into identifying the tactical, physical, and technical talents an individual player can bring to your club; however, these reports are incomplete.
Our products are specifically designed to support the different stakeholders in your organization invested in the growth and development of your athletes personally and professionally.
Why Blu Chip?
We understand building a highly competitive team comprised of healthy athletes who are set up for success is hard.
Blu Chip Analytics uses a combination of advanced language-based psychology and expert analysis to provide professional and collegiate teams with actionable information on the athletes in their programs. Our FitInsights reports help teams better understand the individuals on the team and how to best work with them.
Timely and relevant data is integral to strategic planning and decision-making. Our team of data scientists, psychologists, professional athletes, and business experts will help you redefine athlete profiling to help you set both your individual players and your team up for success.
Our reports :
- Interpret and visualize huge volumes of data.
- Understand and forecast human potential, behavior patterns, talent, and success.
- Allow for better interpersonal relationships to bring out the best in your athletes.
The Blu Chip Advantage
Working with Blu Chip has given our organization access to cutting edge technology that helps us better understand our players which lets us make the best decisions for our team.
-MLB Director of Performance
FitInsights has been a great tool for us in the draft process and provides very helpful insights into potential draftees.
-NFL General Manager
FitInsights reports showed exactly who we know our veteran players to be. It was spot on. These reports are great for getting to know players new to our organization faster than we could through traditional onboarding.
- NCAA Big 10 Director of Player Personnel
After a successful collegiate run at Ole Miss, Chris spent ten years in the NFL as an offensive lineman for the Seattle Seahawks, Chicago Bears, and Tennessee Titans.
But, as all true athletes know, the end will come. Chris is now a serial entrepreneur and the founder of Blu Chip Analytics, bridging the gap between Psychology and Augmented Intelligence, fan engagement, and transactive consumer data technologies.
Chris Spencer Founder and CEO
Founder and CEO
Michelle Johnson is the CFO of Blu Chip Analytics and oversees the financial and administrative operations of the company. She has years of experience in sports management, and has served as CFO of MVP Sports Group and Controller of the Arizona Diamondbacks Baseball Team. Johnson has also held executive positions in the health/wellness and real estate development sectors. Johnson is a magna cum laude graduate of Arizona State University and a licensed Certified Public Accountant. She currently resides in Brentwood, TN with her husband and daughter.
Michelle Johnson CFO
Jessica serves as the Chief of Staff at Blu Chip Analytics. She has over ten years experience in Learning & Development and Education with a proven track record of creating and implementing strategies for the growth and development of both individuals and organizations. Jessica is respected as a thought leader in education and brings with her years of experience working in both the US and internationally. She is mildly obsessed with graphic organizer and lives in Spring Hill, TN with her fiancé, step daughter, and far too many animals.