Blu Chip Analytics is your go-to resource for unbiased solutions to optimize your organization.

About
Blu Chip Analytics

Player assimilation and fan engagement are crucial to the continued success of a professional sports team. A well-rounded team gives the fans something to cheer for, but they don’t operate separately. Both sides of the bench feed off of each other, and when one side isn’t connecting, the other side takes notice.

Blu Chip Analytics uses a combination of advanced augmented intelligence and expert analysis to provide their clients with actionable information both in the stands and in the locker room. Our FitInsights program helps you better understand who your players are and how to work with them. Our Fanfocus program helps you better understand how to best engage your fans.

About
Blu Chip Analytics

Player assimilation and fan engagement are crucial to the continued success of a professional sports team. A well-rounded team gives the fans something to cheer for, but they don’t operate separately. Both sides of the bench feed off of each other, and when one side isn’t connecting, the other side takes notice.

Blu Chip Analytics uses a combination of advanced augmented intelligence and expert analysis to provide their clients with actionable information both in the stands and in the locker room. Our FitInsights program helps you better understand who your players are and how to work with them. Our Fanfocus program helps you better understand how to best engage your fans.

FitInsights

Organizations are the sum of their parts. We have to be sure all of these parts add up to a positive result. And the only way to be sure about this is to know all of your parts as well as possible.

A professional sports team is no different.

Blu Chip Analytics combines advanced AI technology with expert analysis to provide detailed reports on members of your organization. A personalized action plan provides a road map to not only understanding how an individual fits within your organization, but how to help them grow both as a person and an athlete.

We offer different levels of insight and analysis and will work within your budget to find the best option for your team.

  • 1.0

    A behavioral assessment plan will analyze various aspects of the individual and create a highly-detailed profile.

  • 2.0

    The behavioral assessment plan will be used to create an action plan and assess the organizational fit of the individual.

  • 3.0

    This will be taken one step further to explore how the individual’s culture will fit into that of the organization, any risks that result from differences, and additional action planning.

Fan Focus

A team’s fanbase is what makes an organization thrive through the years. Diehard fans are what can carry a team through the good seasons as well as the not so good ones. But knowing how to engage your fans can be tricky. There’s no singular solution. And figuring out your particular audience is the key to a sustainable and long-lasting relationship with your fans.

FanFocus makes use of proprietary tools and technologies to gather data and insights to help organizations better connect with their fans. This information informs how we work with your internal and external marketing teams to put together a plan that best fits your team’s needs and infrastructure.

All fan data is processed with Blu Chip Analytics’ augmented intelligence platform to generate information you can use. The resulting data and analytics are provided to the team with an easy-to-navigate dashboard.

Working with Blu Chip has given our organization access to cutting edge technology that helps us better understand our players which lets us make the best decisions for our team.

-MLB Director of Performance

FitInsights has been a great tool for us in the draft process and provides very helpful insights into potential draftees.

 

-NFL General Manager

Bluchip Team

After a successful collegiate run at Ole Miss, Chris spent ten years in the NFL as an offensive lineman for the Seattle Seahawks, Chicago Bears, and Tennessee Titans.

But, as all true athletes know, the end will come. Chris is now a serial entrepreneur and the founder of Blu Chip Analytics, bridging the gap between Psychology and Augmented Intelligence, fan engagement, and transactive consumer data technologies.

Chris Spencer Founder and CEO

Founder and CEO

Bluchip Team

Dr. Hillary Cauthen has been involved in athletics since the age of 4. She developed a love for sport and psychology throughout her highly-competitive training. Hillary’s education began with a focus in sport psychology. She quickly realized the magnitude sport had on one’s personal growth. She began to blend the fields of clinical and sport psychology after recognizing the psychological aspect of sport.

Dr. Hillary Cauthen Chief Sport Psychologist

Chief Sport Psychologist

Bluchip Team

Scott brings over 30 years of business experience to Blu Chip. This includes senior management positions at four startups focusing on the company’s growth and the infrastructure needed for client success.

His experience in the analytics space brings a unique set of knowledge and skills to Blu Chip. He works to ensure each client will gain the valuable insights needed to manage their team and business.

Scott holds an MBA from Vanderbilt University and resides in middle TN with his wife. He has three grown children. He enjoys being outside, primarily through hunting and fishing, and serves on the board of two local non-profits.

Scott McCullough COO

COO

Bluchip Team

Michelle Johnson is the CFO of Blu Chip Analytics and oversees the financial and administrative operations of the company. She has years of experience in sports management, and has served as CFO of MVP Sports Group and Controller of the Arizona Diamondbacks Baseball Team. Johnson has also held executive positions in the health/wellness and real estate development sectors. Johnson is a magna cum laude graduate of Arizona State University and a licensed Certified Public Accountant. She currently resides in Brentwood, TN with her husband and daughter.

Michelle Johnson CFO

CFO

Bluchip Team

After attending the University of California-Berkeley as a student-athlete, Brian spent 6 years in the NFL as an offensive lineman. He spent most of his career with the Titans and finished it off with a Super Bowl Championship with the Patriots.

Since he left the game, Brian has found joy in finding solutions for problems he saw as a player. At Blu Chip Analytics he has the same mentor that he learned so much from as a rookie on the field in Blu Chip’s CEO Chris Spencer. Brian lives in Nashville with his wife and two sons.

Brian Schwenke VP Client Relations

VP Client Relations