We help you better understand your players to bring out maximum performance

About
Blu Chip Analytics
Blu Chip Analytics is on a mission to support the personal and professional development of athletes and sporting organizations. By combining sophisticated linguistic profiling, digital footprints, and our sport psychology team, Blu Chip provides you with personality reports of your athletes in order minimize risk and maximize their professional and personal potential.
Founded by former professional athletes and dual credentialed sport- and clinical- psychologists, our team consists of specialized psychologists and mental performance experts, learning and development specialists, and leaders in organizational leadership. We understand how to bring out the best of an individual athlete to build healthier, high performing cultures.
About
Blu Chip Analytics
Blu Chip Analytics is on a mission to support the personal and professional development of athletes and sporting organizations. By combining sophisticated linguistic profiling, digital footprints, and our sport psychology team, Blu Chip provides you with personality reports of your athletes in order minimize risk and maximize their professional and personal potential.
Founded by former professional athletes and dual credentialed sport- and clinical- psychologists, our team consists of specialized psychologists and mental performance experts, learning and development specialists, and leaders in organizational leadership. We understand how to bring out the best of an individual athlete to build healthier, high performing cultures.
FitInsights
FitInsightsTM reports provide professional and collegiate sporting organizations objective, validated reports focused on the personality and behavioral make up of an athlete so that you can identify, recruit, develop, and retain top talent.
Developing an athlete goes beyond a player’s physical performance. At Blu Chip, we offer the insights you need to:
- Identify hidden potential within the talent already on your roster.
- Recognize new talent with growth potential.
- Align the resources necessary to minimize a player’s risk and maximize a player’s performance.
- Develop future leaders, no matter where one’s athletic path may go.
Blu Chip Analytics provides sporting organizations with the critical information necessary not found in your traditional scouting reports. Exhaustive work goes into identifying the tactical, physical, and technical talents an individual player can bring to your club; however, these reports are incomplete.
Our products are specifically designed to support the different stakeholders in your organization invested in the growth and development of your athletes personally and professionally.
Why Blu Chip?
We understand building a highly competitive team comprised of healthy athletes who are set up for success is hard.
Blu Chip Analytics uses a combination of advanced language-based psychology and expert analysis to provide professional and collegiate teams with actionable information on the athletes in their programs. Our FitInsights reports help teams better understand the individuals on the team and how to best work with them.
Timely and relevant data is integral to strategic planning and decision-making. Our team of data scientists, psychologists, professional athletes, and business experts will help you redefine athlete profiling to help you set both your individual players and your team up for success.
Our reports :
- Interpret and visualize huge volumes of data.
- Understand and forecast human potential, behavior patterns, talent, and success.
- Allow for better interpersonal relationships to bring out the best in your athletes.
The Blu Chip Advantage


Working with Blu Chip has given our organization access to cutting edge technology that helps us better understand our players which lets us make the best decisions for our team.
-MLB Director of Performance
FitInsights has been a great tool for us in the draft process and provides very helpful insights into potential draftees.
-NFL General Manager
FitInsights reports showed exactly who we know our veteran players to be. It was spot on. These reports are great for getting to know players new to our organization faster than we could through traditional onboarding.